EFLU

Dr.Panthukala Srinivas

Assistant Professor

Department

Communication

School

Interdisciplinary Studies

Contact Details

: srinivas@efluniversity.ac.in

Academic Details

Academic qualifications

Ph. D

M. Phil

M.A.

Brief bio note

22 years of experience in diverse streams of Mass Communication and Journalism studies. In specific to the field of TV Journalism and academic discipline of Journalism and Mass Communication Studies.

June 2001- June 2003: Communication Manager for Deccan Development Society an grassroots NGO and Coordinated Community Radio and Video Projects based in Pastapur, Zaheerabad, Medak, Erstwhile Andhra Pradesh (India).

August 2003- December 2007: Reporter and Producer for Maa TV Telugu regional electronic media and produced special stories and news items. Specialized in development communication and development journalism, documentary filmmaking, video production, Television news coordination and script writing for Television. Successfully coordinated and delivered a weekly half an hour health programme and special stories for Maa Television Network Ltd, Hyderabad.
January 2008: Put in place the Research and Reference (RRG) group (the backend support group for all the news programming) in HMTV and filed special and developmental stories for HMTV 24 hours News Channel, Hyderabad Media House Private Limited, Hyderabad.
September 2008- At present: I am working as Assistant Professor in the Department of Communication, at the English and Foreign Languages University, Hyderabad. offered courses in Media and Society, Political Economy of Mass Media, Television Studies, Documentary Production, Development Communication and Television Production courses for MA Journalism and Mass Communication students in the Department of Communication.

Thrust areas of interest and research

Television Studies, Communication for Social and Behavioral Change, Political Economy of Communications/ Mass Media, Media and Society

Research articles published in peer reviewed journals with ISSN no.

⚽ Published paper on “Documenting a Social Movement through Cinema: A First Person Account” published in UGC Care lists and Peer Reviewed online journal titled as CAESURAE: POETICS OF CULTURAL TRANSLATION VOL 2: 1, (ISSN 2454-9495), Special Issue, January2017.

⚽ Published paper on “Dr.B.R.Ambedkar’s Ideology on Political Economy and Indian Media’s with Relevance in the Global Context”, in online and offline journal titled as International Journal of Innovative Research in Science, Engineering and Technology (A High Impact Factor, Monthly, Peer Reviewed Journal) Vol.6, Issue 10, (ISSN 2319-8753) October 2017.

⚽ Published paper on “Television Revolution in India” in online Journal Bhava Veena, UGC Care lists and Refereed Journal, ISSN 2456-4702, October 2022.

⚽ Published Paper on “Survey of Television Studies in India: Textual Analysis and Sociology of Audience” online International Journal of Multidisciplinary Educational Research (IJMER), Peer Reviewed and Refereed International Journal, ISSN 2277-7881, October 2022.

Books authored, edited, chapters in books with ISBN no.

⚽ Published Book titled “Traditional Folk Media in India: Jathara as a mode of Communication for Development and Social Change”, White Falcon Publishing, ISBN-978-1-63640-386, 2021.

⚽ Published as Book Chapter “History of Reservations Policy in India: An Overview” book titled “Reservation, Representation and Social Justice” Edited by Naidu Ashok and Rajesh Kota, Kalpaz Publications, New Delhi, ISBN 978-93-5324-284, 2020.

⚽ Published as Book Chapter entitled as “Political Economy of Television News Industry in Telugu Regions” book titled “Reinventing Nationalism, Secularism and Plurality: Media Discourses and Deconstruction” Edited by Prof. K.V.Nagaraj and Ankuran Dutta, ARMT South Asia Publication, Assam, ISBN 9788193358849, 2019.

⚽ Published as Book Chapter on “The Changing Face of Television and Public Policy Implications in India” book titled “Citizenship, Democracies, and Media Engagement among Emerging Economies and Marginalized Communities” Edited by Prof. Emmanuel K. Ngwainmbi, Palgrave Macmillan, Switzerland (ISBN 9783319562148), October 2017.

Research projects (ongoing and completed)

⚽ Short Term Fellowship of Anveshi (Research Center for Women’s Studies) Projects funded by Sri Ratan Tata trust, Mumbai, during 2006-07 worked for Dandora: Resonance of Betrayed Hearts/ 45mins/2010/ Telugu and English film script and produced the 60 minutes documentary film on SC Categorization issue in AP.

⚽ Media Professional Fellowship of Dalit Foundation, New Delhi, during 2007-08 have met Dalit Media professionals and collected the database for building the platform for bringing developmental issues in the mainstream media.

Administrative responsibilities

⚽ M.A Journalism and Mass Communication Programme Coordinator

⚽ Member of Selection Committee

Professional affiliations (membership, editorial board, etc.,)

⚽ Member of Online International Journal of Media Studies, at EFL University, Hyderabad

⚽ Member of International Association of Media and Communication Research (IAMCR)

⚽ Member of Asia Media Information Centre (AMIC)

⚽ Member of Board of Studies at the Department of Mass Communication, Bhavan’s Vivekananda Institute, Sainik Puri, Secunderabad

⚽ Editor for Anveshi Broadsheet on Contemporary Politics in Media which brought an exclusive focus on Political Economy of Media, Muslims, and Media, Dalits Absence, Women’s Struggles, Challenging Voices and Archiving Change- Media and Memory Section, ISSN No. 2278-3423, Volume 2, No.10&11, Bilingual Languages (English and Telugu) Publication in Hyderabad, December 2015.

Awards and recognitions

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